There’s a lot of facets to Google+ that leave its users intrigued, frustrated, mystified or dismissive — and sometimes several of those at once.
Still, it’s a social media worth pursuing, especially for journalists. That’s why I made it a hefty part of — and even the starting point for — my Social Media Month challenge.
Using it increases our content’s exposure in Google searches, and allows us another platform for reaching out to our readers — and specific groups of our readers, if we so choose… and do the prep work.
Once you realize you’ve already got a functioning Google+ account, all that’s left is to dive right in and find other good uses it. In case you missed them in April, here’s some easy ways to get started:
- Its mystical SEO powers make it an excellent place to give some of your previous best work a new life.
- Google+ might be out of your comfort zone, but the best way through that is to use it in a way you haven’t tried before. Pick one of its many options for socializing, and go for it.
- The +1 function makes it easy to promote others’ content, or even help them expand their reach.
